Becoming A Dog Trainer: Training Tips Talk With Canine Diva, Laurie C. Williams #212 #podcast

Welcome to our latest podcast episode #212, where we sit down with the experienced dog trainer, Laurie C. Williams, to discuss her journey to becoming a top-notch dog trainer and her expert tips and insights for training your furry friend. If you’re a dog owner struggling with obedience training, behavioral issues, or just want to improve your pup’s skills, then this podcast is for you. So, get ready to dive into the world of dog training with Canine Diva, Laurie C. Williams!

Becoming A Dog Trainer: Training Tips Talk With Canine Diva, Laurie C. Williams

If you’re a dog lover, becoming a dog trainer might be a career path you’re considering. But what does it take to be a successful dog trainer? In this podcast episode, Susan Garrett interviews Laurie C. Williams, a canine trainer with over 30 years of experience, to discuss positive reinforcement in dog training and the people skills required to be a successful dog trainer.

Introduction to Laurie C. Williams

Laurie C. Williams started training dogs at the age of 16. Over the years, she has trained hundreds of dogs and their owners. She has also been a speaker at numerous dog training conferences and seminars, and has authored several books on dog training.

Positive Reinforcement in Dog Training

In the podcast, Williams discusses the evolution of dog training and how it has shifted away from dominance-based training towards positive reinforcement. Positive reinforcement involves rewarding desired behaviors, rather than punishing undesired ones. Williams emphasizes that positive reinforcement should not only be given to dogs, but also to their owners.

Importance of People Skills in Dog Training

Williams notes that being a successful dog trainer requires people skills as well as dog training skills. Being able to communicate and collaborate with owners is just as important as training the dogs themselves. Respect, Williams adds, should be earned, not based on ego.

First-Time Dog Owners Make the Best Students

If you’re a first-time dog owner, Williams suggests that you have an advantage over more experienced owners. First-time owners are often more motivated and open to learning new techniques. Williams encourages first-time owners to seek out a qualified dog trainer.

Dog Training for Sports Handlers vs. Family Pet Owners

Williams notes that there are different types of dog training, depending on the owner’s goals. Sports handlers may be training their dogs for agility courses or obedience competitions, while family pet owners may be looking for basic obedience training. Williams emphasizes the importance of tailoring the training to the owner’s goals.

Being an Educator is Key for Longevity in the Industry

As a dog trainer, you’re not just training dogs – you’re also educating owners. Williams notes that being an educator is key for longevity in the industry. The more knowledge and skills you can impart to your clients, the more successful you’ll be.

Tips for Successful Dog Training on Social Media

Social media can be a powerful tool for dog trainers to showcase their skills and attract clients. Williams offers some tips for successful dog training on social media:

  • Post high-quality videos that showcase your training techniques
  • Respond promptly to comments and inquiries
  • Engage with followers by asking for their input or feedback
  • Offer promotions or discounts for new clients

Treating People Well is Important in Dog Training

Williams emphasizes that treating people well is just as important as treating dogs well. This means being empathetic and understanding towards owners, as well as their dogs. Building trust and rapport with clients is essential for long-term success in the industry.

Talk Less, Train More

Williams suggests that dog trainers should talk less and train more. This means focusing more on actual training and less on explaining the training process. This approach can help to keep clients engaged and motivated.

The Business Aspect of Successful Dog Training

Running a successful dog training business requires more than just good training skills. Williams notes that dog trainers should also have a solid understanding of business fundamentals, such as marketing and finance.

Qualifying the Right Students

Not every potential client is a good fit for your training program. Williams emphasizes that it’s important to qualify the right students, based on their attitude towards training and their dog’s behavioral issues. Taking on a client who is not a good fit can ultimately lead to frustration and disappointment on both sides.

Pushing Through Fear in Starting a Dog Training Business

Starting a dog training business can be intimidating, but Williams encourages aspiring trainers to push through their fears. She notes that many trainers start out with just a few clients and gradually build up their business over time.

Dog Training as a Career Path

Dog training can be a fulfilling and rewarding career path, but it does require hard work and dedication. Williams provides resources for aspiring dog trainers, such as certification programs and professional organizations, to help them get started on their journey.


Becoming a dog trainer requires more than just a love of dogs. As Laurie C. Williams emphasizes in this podcast episode, successful dog trainers also require people skills, business acumen, and a commitment to ongoing education. By following her tips and advice, aspiring trainers can set themselves up for success in this fulfilling career.